HYMY Baby is a sustainable Belgian brand of organic baby essentials for the baby room and nursery. Inspired by Scandinavian design, we offer super soft and comfortable bedding, blankets, cushions, playpen mats and accessories of 100% organic cotton and unique wall art for the kids room printed on wood. Our high quality collection brings a smile to your baby’s face and to yours as well.

Our aim

As HYMY is the Finnish word for smile, we are all about bringing that smile on your baby’s cute little face. I remember when I covered my son with the soft organic blanket for the first time, he spontaneously started to smile and chuckle with joy. That’s our aim for all babies out there, as those precious creatures only deserve the best.

Our Esben Collection

HYMY’s first collection is named after my firstborn son Esben, his name meaning Divine Bear in Scandinavian. For his birth announcement card, I designed three different kinds of Bear cards. Featuring a Baby Bear, a Mama & Baby Bear and a family of Three Bears, the designs are now key to HYMY’s Esben Collection.

A graphic designer inspired by Scandinavian art, I created the Esben Bears out of minimalist and monochrome graphics, supported by an origami-like graphical play of lines. Making up the colourful image of the collection, I chose to use two distinctive yet modest shades that are part of my son’s baby room: Cream White and Adriatic Blue.

Loving purity and simplicity, I hope you will enjoy our soft and sophisticated designs as much as Esben and I do.

Marleen Van Antwerpen

Marleen Van Antwerpen

Marleen Van Antwerpen

Founder & Designer

Our sustainable brand

We want to pamper your baby with super soft, delicate fabrics and sophisticated design, while keeping the wellbeing of our producers and the planet in mind. HYMY Baby is designed in Belgium and honestly produced in Portugal, using GOTS certificated organic cotton jersey. Our 100% bio cotton products are gentle to your little one’s skin and comfortable for sleep and play. Ensuring minimal packaging, we wrap up your purchase in recycled kraft paper, ruling out the use of plastics. And last but not least, as we want as many people to be able to enjoy our sustainable and high quality products, we keep it affordable.