Article 1 – General terms


  • Hymy is compliant and further complies with this Privacy Policy to the European Regulation 2016/679 of 27 April 2016 on the protection of personal data.
  • The data controller is Hymy.

Article 2 – Collected personal data

2.1.          Personal data you communicate to us:

  • Category 1, without registration: your IP-address and surfing behavior
  • Category 2: your profile name, password, email address, login and (possibly) your profile picture;
  • Category 3: by registration on the newsletter: your email address;
  • Category 4: data obtained by placing cookies;
  • Category 5: Address data on the occasion of making an order:

2.2.          Hymy can obtain your personal data through different means:

  1. by placing cookies (see below);
  2. during your registration and use of the Website;

2.3.          The Website also makes use of cookies collecting personal data. The clauses concerning the usage of cookies can be found in article 8.

Article 3 – Purposes of the processing of data

3.1.          General purposes:

Hymy will use the obtained personal data solely for the purposes mentioned below:

  • Category 1: the maintaining and improving of the Website and the inclusion of Personal data in anonymous statistics, from which the identity of specific persons or companies can not be determined, based on the legitimate interests of Hymy to continually improve its Website and services;
  • Category 2: managing your account on the Website with focus on the use of Hymy and the Website on the execution of the agreement which you requested, in order to send you direct marketing mailings, if you requested so, based on your explicit consent;
  • Category 3: the sending of direct marketing mailings, newsletters, promotions, based on your explicit and preliminary consent;
  • Category 4: [purpose of the cookies], based on your explicit and preliminary consent;
  • Category 5: the delivery and invoice-details of the products ordered by you, based on the delivery of a service which you requested.

You are not obliged to provide us with your personal data. however you must understand that the delivery of certain services is not possible in case you refuse to provide us with certain personal data.

3.2.          Direct marketing:

You personal data will only be used for direct marketing purposes if you give your explicit and preliminary consent (“opt-in”).

In case you have given your consent and you are added to Hymy´s direct mailing list for receiving marketing material in paper and/or electronic form, Hymy may use your personal data to send you marketing material as well as other material relating to Hymy, her products and/or services. Hymy can also use the personal data you provided in order to adapt the documents.

This consent can be revoked at all times, for free and without motivation by clicking the unsubscribe button below every promotional email.

3.3.          Transfer to third parties:

In case of whole or partial reorganization or cession of Hymy´s activities, whereby Hymy reorganizes, transfers, ceases her business activity or in case Hymy goes bankrupt, your personal data may be transferred to new entities or third parties.

Hymy will try, if reasonably possible, to inform you beforehand of the fact that Hymy transfers your personal data to a third person, but you must be aware of the fact that this is not always possible nor technically nor commercially.

Hymy won’t sell, rent, hand out your personal data nor place them at disposal of third parties, except in the situations provided for in this policy or unless your explicit and preliminary consent.

3.4.          Legal requirements:

In extraordinary circumstances it may occur that Hymy is obliged to transfer your personal data following a court order or in order to comply with imperative laws and/or regulations. Hymy will, if reasonably possible, try to inform you on beforehand, unless revealing this information is subject to legal constraints.

Article 4 – Duration of the processing

We will store and process your personal data during the period necessary depending on the purposes of the processing as well as depending on the contractual relationship between you and Hymy.

If you do not place an order for 5 years, we wil delete your customer profile.

Article 5 – Your rights

5.1.          Access right and right to obtain a copy

You have the right to obtain access to your personal data at any moment, as well as to be informed about the purpose of the processing by Hymy.

5.2.          Right to correct, delete and limit:

You have the choice to share your personal data with Hymy. You also have the right to request Hymy to correct, delete or complement your personal data. You acknowledge that a refusal to share data or a request to delete these data will make the delivery of certain services and/or products impossible.

You can also request the processing of your personal data to be limited.

5.3.          Right to object:

You have the right to object to the processing of your personal data when you have serious and legitimate reasons to do so.

You also have the right to object to the use of your personal data for purposes of direct marketing. In such case specific reasoning will not be requested.

5.4.          Right to free data transferring

You have the right to obtain your personal data, which is processed by Hymy in a structured, usual form, readable by machines and/or to transfer this data to another data controller.

5.5.          Right to withdraw consent

When the processing is based on prior consent you have the right to withdraw this consent.

5.6.          Exercise of rights:

You can exercise your rights by contacting us, either through email to by post to Hymy Zemstbaan 159, 2800 Mechelen, Belgium or through the link ´Contact us´ on the Website, with inclusion of your ID.

5.7.          Automated decisions and profiling:

The processing of your personal data does not include profiling, nor shall you be subjected to automated decisions.

5.8.          Right to file a complaint

You have the right to file a complaint with the Belgian Data Protection Authority, Drukpersstraat 35, 1000 Brussel, Tel +32 (0)2 274 48 00, Fax +32 (0)2 274 48 35, email:

This does not affect a provision before the civil court. If you have suffered damages caused by the processing of your personal data you can file a claim for damages.

Article 6 – Safety and confidentiality

6.1.          We have adopted safety measures which are suited on both a technical and an organizational level to avoid the destruction, the loss, the forgery, the adjustment, the non-authorized access or the notification of the personal data by accident to a third party, as well as the non-authorized processing of these data.

6.2.          Hymy shall not be liable in any way for direct or indirect damages caused by a wrongfully or improper use of the personal data by a third party.

6.3.          At all times you shall comply with safety standards, for instance by avoiding all non-authorized access to your login and access code. You are solely responsible for the use of the Website on your computer, IP-address and identification data, as well as for the confidentiality.

Article 7 – Access by third parties 

  • In order to process your personal data we provide access to your personal data to our employees.
  • We guarantee a similar level of protection by imposing contractual obligations to our employees that are similar to this Privacy Policy.

Article 8 – Cookies

8.1.          What is a cookie?

A “cookie” is a small text file that is sent from the server of Hymy and is stored on your computer’s hard drive. This way we can remember your preferences when visiting our Website. The information stored through these cookies can only be read by Hymy and only for the duration of your visit to the Website.

8.2.          Why do we use cookies?

Our website uses Cookies and similar technologies to distinguish your preferences from those of the other users of our Website. This allows us to offer you a better experience when you visit our Website and to optimize our Website in the meantime.

As a result of recents amendments of the law, all websites focusing on certain parts or the European Union are obliged to ask for your permission in order to use or save cookies and similar technologies on your computer or mobile devices. This cookie policy clearly and completely informs you about the cookies we use and their purpose.

8.3.          Kind of cookies:

Although there are different types of cookies, distinguished in terms of functionality, origin or storage period, the legislation mainly distinguishes between functional or technically necessary cookies on one hand and all other cookies on the other.

The Website only uses the following cookies:

For cookies set by third parties (Google Analytics) we kindly refer you to the statements set forth by these parties on their respective websites. Beware, we do not have any influence on the content of these statements nor on the content of the cookies of these third parties: Google Analytics cookies

8.4.          Your permission

When you first visit our Website you will be asked to accept our different kinds of cookies. For each category you can allow or refuse cookies. At any time, you can change the cookie settings for our Website through the hyperlink below our website and thus revoke your permission.

You can refuse the installation of these cookies by choosing “refuse Cookies” when using the Website for the first time in the pop-up window.

You can also refuse or block cookies by changing the configuration parameters of your navigation system. Disabling cookies may mean that you can not use certain features of the Website.

In case you have any more questions or remarks regarding the processing of personal data, please contact Hymy per email to, per post to Zemstbaan 159, 2800 Mechelen, Belgium or by using the “Contact us” button on the Website.

More information on cookies can also be found via the following link:

More information on online behavioral advertising and online privacy can be found via the following link: